Lime & Lilac: capsule skincare range
From the very beginning when Lime & Lilac was a distant dream I was determined to create a few quality pieces that would provide the foundation to healthy, strong skin. The word capsule has been touted around for years and I’ve always loved the idea, especially when it comes to a capsule wardrobe - although I’ve yet to maintain a minimal lifestyle……..its a work in progress for me!!
The idea of formulating and launching skincare quicker than a production line was never my aim; I can’t and wouldn’t want to compete with ‘The Big Boys’ in the cosmetic industry. My line only consists of two products but these have taken many, many, many (you get the idea) months and sleepless nights of trial and error to produce; I’m a hopeless perfectionist - of which I’m very comfortable with but it can make living with me a tad challenging! I have on several occasions woke up in the middle of the night with a ‘light bulb’ moment; enthusiastically getting straight to work!
I have my moments of weakness and doubt, where I want to provide everything for everyone but in reality this isn’t feasible. Its essential I focus on my strengths and not rival other companies; I must dance to my own tune to attract my ideal customers. Natural skincare is a competitive market but its also a growing market where more and more customers are seeking out unique/artisan skincare, so its essential to have strong business ethics and personality.
I launched my business little over 6 months ago and although I won’t be taking over the world anytime soon I do have lovely customers of which many have returned and repurchased. Have you tried Lime & Lilac yet?